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September 5, 2016
Every time I get into a conversation about branding I start to question my life choices.
The sheer unfathomable depths of the bullshit in branding-speak nearly breaks me. Most branders think they're alchemists, that they possess some magical power to "transform in...
May 18, 2016
Don't be a fucking coward.
There, I said it. But then again, I pretty much always say that, so stop freaking out.
In our line of work we're required to back everything we do with a reason, a meaning and a purpose. Sometimes that can feel like a bit like being corralled i...