June 15, 2017

There's a bee that's been buzzing in my bonnet for a while now: The celebration of failure.

When I was a kid, I went to a primary school that had an electric fence around it (to keep the cattle out, not the kids in!), and there was one kid who got a zap from that bad-bo...

March 10, 2017

Every time you see a post with a title like this you cringe, don't you?

You should. I really hope you do.

You see, listicles are pretty much the devil. They're like logos with two crossed elements, or websites that show pointless statistics about a company's skills; Phot...

September 5, 2016

Every time I get into a conversation about branding I start to question my life choices. 

The sheer unfathomable depths of the bullshit in branding-speak nearly breaks me. Most branders think they're alchemists, that they possess some magical power to "transform in...

June 26, 2016

It’s bugged me for a long time. The way calling something ‘main’ can influence a decision. How a name like that somehow can imply a usefulness or importance that has no relevance to the campaign it will be used for.

In a time where newspapers can’t sell copies, let alon...

May 26, 2016

Starting to get a little bit turned on by your own data? You're not the only one, but get your hands back out of your pants, this post isn't like that!

Measuring the effectiveness of a campaign with sexy, sexy data has become compulsory and we're all digging it. But the...

May 19, 2016

We recently created a series of videos for Lumo Energy to publish on Facebook. In keeping with Lumo's brand aesthetic, the videos feature an animated, illustrative style.

May 18, 2016

Don't be a fucking coward.

There, I said it. But then again, I pretty much always say that, so stop freaking out.

In our line of work we're required to back everything we do with a reason, a meaning and a purpose. Sometimes that can feel like a bit like being corralled i...

May 18, 2016

You've already got a massive range of choice when it comes to media–and as time goes on–each channel will add more depth to their range. So choosing the right medium for marketing your business can be difficult.

Here are a few tips to help you pick the right solution:

1....

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A collection of thoughts, feelings & findings.
From time to time we have something to say, knowledge we'd like to share or a question we'd like to pose. If you're into annecdotes, factoids and rants, read on...
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PO Box 1128 Bendigo, VIC 3552

3/9 Acacia Street, Bendigo VIC 3550