June 20, 2018

In the era of social media and the interwebs, the sheer volume of data we have access to is mind-boggling. On one hand, having all the information your little heart desires merely a tap away creates the potential for great things. Learning. Networking. Connection. Grow...

June 15, 2017

There's a bee that's been buzzing in my bonnet for a while now: The celebration of failure.

When I was a kid, I went to a primary school that had an electric fence around it (to keep the cattle out, not the kids in!), and there was one kid who got a zap from that bad-bo...

March 10, 2017

Every time you see a post with a title like this you cringe, don't you?

You should. I really hope you do.

You see, listicles are pretty much the devil. They're like logos with two crossed elements, or websites that show pointless statistics about a company's skills; Phot...

February 15, 2017

Two pieces of information have become vitally important in the “selling things” business of the 21st century. With such competitive extremes, businesses can’t afford to not-know them. These two pieces of information are:

Advertising has become much less passi...

September 5, 2016

Every time I get into a conversation about branding I start to question my life choices. 

The sheer unfathomable depths of the bullshit in branding-speak nearly breaks me. Most branders think they're alchemists, that they possess some magical power to "transform in...

July 6, 2016

The Bendigo Writers Festival is back for 2016 and it's bigger than ever. 

June 26, 2016

It’s bugged me for a long time. The way calling something ‘main’ can influence a decision. How a name like that somehow can imply a usefulness or importance that has no relevance to the campaign it will be used for.

In a time where newspapers can’t sell copies, let alon...

June 4, 2016

People often question me regarding work/life balance. I wish they'd stop. But as long as I continue to work odd/long hours, the questions will probably keep coming.


Over the years, I've 'worked' in a lot of different jobs. I'm inquisitive and I like to try things,...

May 26, 2016

Starting to get a little bit turned on by your own data? You're not the only one, but get your hands back out of your pants, this post isn't like that!

Measuring the effectiveness of a campaign with sexy, sexy data has become compulsory and we're all digging it. But the...

May 19, 2016

We recently created a series of videos for Lumo Energy to publish on Facebook. In keeping with Lumo's brand aesthetic, the videos feature an animated, illustrative style.

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A collection of thoughts, feelings & findings.
From time to time we have something to say, knowledge we'd like to share or a question we'd like to pose. If you're into annecdotes, factoids and rants, read on...
Phone. 1300 660 250

PO Box 1128 Bendigo, VIC 3552

3/9 Acacia Street, Bendigo VIC 3550